Brand and Identity Guidelines
Welcome to the new LCS Brand!
Leon County Schools is thrilled to announce the debut of our new brand!
LCS Brand Guide
This page serves as a visual resource for maintaining consistency and uniformity in Leon County Schools' brand representation and aids in making branding decisions easier
When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
We have created a special video to explain the brand story. We hope you will watch it, so you can experience the full brand evolution and embrace it as we move forward.
Why is our new Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
Logo Diagram And Design Elements
Brand Logos
Logo: The logo breakdown serves as a reference for locating the correct file, as the file names assigned to your logo will follow a similar structure. For example, the first logo below is the “Full color_Main_Stacked” option.
Safe Space
It is important to maintain a minimum amount of safe space around all logo variations to maximize visibility. Using an imaginary border equal to or greater than the width of the star element from the logo mark will give proper spacing around your logo. This will allow the logo to stand out from other elements used around it in design materials.
Main Stacked
Secondary Stacked Wide
Main Circle Blue BG
Secondary Circle White BG
Colors: These are the primary brand colors that should be used for keeping a consistent look and feel. However, using varying tints of the colors to create lighter and darker values is permitted.
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Dark Blue
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Blue
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Light Blue
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White
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Green
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Orange
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Red
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Black
Typography: These are the primary brand fonts used in the logo and should be used as often as possible to maintain brand consistency.
Sonar Sans
Find this font and more at the link(s) below
| Bold | Lorem ipsum | ||
| Aa | Medium | Lorem ipsum | |
| Regular | Lorem ipsum | ||
| Find this font and more at the link below | In the event you cannot install the above font due to not having an Adobe Typekit subscription, a similar font (Jost) can be downloaded below and be used as a substitute. | ||
| Download this font | Download this font | ||
| HTTPS://FONTS.ADOBE.COM/FONTS/SONAR-SANS | HTTPS://FONTS.GOOGLE.COM/SPECIMEN/JOST |
In some cases, files will need to be transferred to multiple computers where brand fonts may not be installed – PowerPoints, for example.
In these cases, use this font that should be pre-installed on most computers.
ARIAL
Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Brand Contacts
Chris Petley
Director of Strategic Communications
850-487-7166 Office
Scott Whittle
Website Architect
850-487-7357 Office
For brand information, contact Brand@leonschools.net
Request a Logo
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email:
info @leonschools.net
Thank you for retaining our brand identity!
A statement from the Superintendent
This fresh look is a product of the unprecedented times we are in. Your public school system is facing challenges and a competitive marketplace that requires us to adapt and evolve.
We are ready for the challenge. Part of answering this call is committing to telling our story more effectively. It's for that reason that the Leon County School Board wisely directed our team to develop a marketing strategy to tout the amazing successes of our students, teachers, and staff.
As you know better than anyone, we have amazing stories to tell!
Now it's time to evolve our brand to reflect the excellence we strive for every day and the diversity within our school system. We hired a local marketing firm and have worked with them, hand in hand, over the last months to develop a plan to roll out and support the new brand. Our work was based on the latest market research, focus groups, and decades of expertise.
We are rolling out a new marketing campaign along with the new brand launch, and I couldn't be more excited about it. This campaign will tell OUR story - the LCS story - and connect students, families, teachers, and administrators in a way that has never been done here before.
The dollars we are investing in this effort should yield a strong return in student and teacher retention and boost our brand perception throughout our community.
It's past time to tell OUR stories in new and powerful ways. Our community needs to know about your students' remarkable work and our incredible schools.
If you like what you see in the video, we hope you will share your support far and wide. If you have questions or concerns, please reach out to our administration office.
And as always, thank you for entrusting your children to Leon County Schools.
Sincerely,
Rocky Hanna,
Superintendent
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