Leon County Schools is thrilled to announce the debut of our new brand!

We have created a special video to explain the brand story. We hope you will watch it, so you can experience the full brand evolution and embrace it as we move forward.

This fresh look is a product of the unprecedented times we are in. Your public school system is facing challenges and a competitive marketplace that requires us to adapt and evolve.

We are ready for the challenge. Part of answering this call is committing to telling our story more effectively. It's for that reason that the Leon County School Board wisely directed our team to develop a marketing strategy to tout the amazing successes of our students, teachers, and staff.

As you know better than anyone, we have amazing stories to tell!

Now it's time to evolve our brand to reflect the excellence we strive for every day and the diversity within our school system. We hired a local marketing firm and have worked with them, hand in hand, over the last months to develop a plan to roll out and support the new brand. Our work was based on the latest market research, focus groups, and decades of expertise.

We are rolling out a new marketing campaign along with the new brand launch, and I couldn't be more excited about it. This campaign will tell OUR story - the LCS story - and connect students, families, teachers, and administrators in a way that has never been done here before.

The dollars we are investing in this effort should yield a strong return in student and teacher retention and boost our brand perception throughout our community.

It's past time to tell OUR stories in new and powerful ways. Our community needs to know about your students' remarkable work and our incredible schools.

If you like what you see in the video, we hope you will share your support far and wide. If you have questions or concerns, please reach out to our administration office.

And as always, thank you for entrusting your children to Leon County Schools.

Sincerely,

Rocky Hanna,
Superintendent